FusionFirst increased the outbound closure rate by 30%
FusionFirst is a global professional services company that assists MSMEs internationally with unique and custom software, remote staffing, and outsourcing solutions.
Company Details
Industry
IT Solutions & Consulting
Country
United States of America
Employees
50+
Chetan Choubey
Assistant Manager, FusionFirst
600%
Return on Investment
30%
Increase in Sales Closure
Grew
BDE Team at Lower Costs
“We moved from outsourced lead generation to a completely automated in-house outbound process. The BDR hiring program validates with the ROI results. Saleshandy's assistance helped us grow outbound success by 40%.”
Challenges
Features Used
Challenges that FusionFirst faced
The hiring cost of BDRs was higher than the return on sales outreach.
The outreach responded poorly due to a lack of personalization and scale.
Low productivity and BDRs spent more time doing manual work & prospecting.
Solutions to FusionFirst's problems
Strategic cold emailing
Saleshandy helped FusionFirst adopt the framework of strategic cold emailing for high ROI.
Scaled personalization
The team overcame a low reply rate with automated personalization and contextual templates.
Cold email automation
The repeatable cold outreach with high ROI helped them to hire new BDRs at scale.
Strong results
FusionFirst hired a big sales team of BDRs on the scale, improving the success rate of outbound sales by 30%.
The scaled personalization helped new BDRs to build stronger connections with prospects and get a 30% reply rate.
- Attained ROI of 600%
- 30% increase in sales closure
- FusionFirst grew a team of BDEs at lower costs
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