How LeadRoad Booked 25-35 Meetings for Multiple Clients in a Month?
LeadRoad is a B2B lead generation agency founded by the sibling duo Nikhil and Nikita. With seven years of experience in cold emailing for Lead generation, they specialize in providing tailored email outreach services to SaaS and service companies in various regions. Their agency has served more than 50 clients to date, helping them all generate leads and book more meetings through strategic cold email campaigns. As an agency managing multiple clients simultaneously, it is important not to lose the value you put into every client campaign, and that is their goal. At the core of their approach is a strong emphasis on identifying and understanding their clients' Ideal Customer Profile (ICP). This focus ensures that their outreach efforts are directed toward the right decision-makers, maximizing the effectiveness of each campaign.
Company Details
Industry
Lead Generation Agency
Country
India
Employees
2-10
Nikhil Tundurwar
Co-founder, LeadRoad
50+
Clients Served
25-35
Meetings Booked Per Month Per Client
75K
Emails Sent Every Month
“Saleshandy has got one of the best support team. Whenever we see any fall in our metrics they are always quick to help and save the day”
Challenges
Features Used
Challenge that Leadroad was facing
Leadroad wanted to scale as a lead generation agency. Their outreach process involves reaching out to multiple prospects via email to get more demos and meetings booked for their clients. They experimented with various email outreach platforms before, but quickly realized there were a few dealbreakers with most of them.
They struggled with tools that had limited functionality and less intuitive interfaces. Managing multiple client campaigns simultaneously became a significant challenge. Their team spent excessive time on campaign setup and management, reducing their overall efficiency and ability to focus on strategy and results.
As LeadRoad's client base expanded, they faced the challenge of scaling operations while maintaining high standards of personalized outreach. They needed a solution that could support growth without compromising the individual attention each client campaign required.
Previous tools often came with subpar customer support, posing significant risks to their operations. In the time-sensitive field of cold email, any delay in resolving technical issues could potentially impact client results.
LeadRoad's diverse client base necessitated a high degree of customization in email campaigns. However, previous tools didn't provide the often-needed flexibility to tailor campaigns or make edits mid-campaign.
“We're not just throwing in a first name and calling it a day. We're customizing everything from the subject line to the intro, making each email feel like it was written just for that person and their company.”
Solutions to Leadroad's problems
Recognizing all the above challenges, their team wanted a solution that could ease their process of client management and at the same time help them to not compromise their quality of outreach.
Do more than surface-level personalization with Variable Merge tags
LeadRoad's team doesn't just scratch the surface when it comes to personalizing emails. They dive deep, using merge tags to tailor every part of the message.
This attention to detail pays off big time. The secret sauce? Getting to know who their clients are trying to reach. LeadRoad's team digs into each client's Ideal Customer Profile and then uses that info to craft emails that connect with their prospects. They are using Saleshandy's variable merge tags all over the place. In the subject line, the opening lines, and even in how they talk about the prospect's company. It's about making every part of the email feel relevant and personal.
Balance quality and quantity of email with email ramp-up
LeadRoad team follows a strategic email ramp-up approach, leveraging Saleshandy's built-in ramp-up feature to increase email volume over time progressively. They avoid overwhelming inboxes with a large volume from the start. This thoughtful method is specifically designed to maintain optimal deliverability rates while safeguarding the sender's reputation, ensuring emails consistently land in inboxes rather than being flagged as spam.
By utilizing Saleshandy's email ramp-up, they can carefully balance quality with quantity. This helps them to fine-tune email frequency based on the recipient's engagement levels and preferences.
Sending unique variations of emails for higher deliverability
Sending unique variations of emails is key to achieving higher deliverability, and LeadRoad's team leverages Saleshandy's Spintax feature to make this process seamless. By using Spintax, they can create multiple variations of email content, ensuring each email appears unique even when sent in bulk. This helps them keep the email content unique for different prospects, reducing the risk of being flagged as spam and improving overall deliverability rates.
Managed all the client's campaigns with an intuitive dashboard
Nikhil emphasizes Saleshandy's user-friendly interface as a key advantage, particularly when compared to other tools. Saleshandy's intuitive dashboard provides a bird's-eye view of all client campaigns, allowing for easy navigation and streamlined management.
He also highlights the flexibility Saleshandy offers, as it allows them to make real-time adjustments to campaigns while they are running campaigns, something they couldn't do with previous tools.
How strong were the results?
Their recent metrics speak for their success as an agency. Recently, they booked 25-35 meetings in a month per client, with open rates of over 40-45%, and sent 75k emails personalized emails with high deliverability monthly, marking the success of their agency with Saleshandy.
- 25-35 meetings booked per month per client
- 40-45% open rates achieved
- 75,000 personalized emails sent monthly with high deliverability
“We heavily use Spintax in almost every aspect of our emails like subject line, icebreakers, CTA, email body to send unique copies to our prospects.”
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